Multi channel content creator
A national youth phenomenon.
He’s a member of the rap group BOC, a Red Bull athlete, and the king of large-scale Danish YouTube productions. While his most devoted fans are young men, his content and personality reach far beyond that audience. It’s in the space where gaming collides with the mainstream that Rasmus truly stands out.
Brand Partnerships
Integrated partnerships where Rasmus works closely with the brand to develop and execute long-term, stand-alone formats, concepts, or channels.
Examples:
- Brand ambassadorships – (POWER, Red Bull, Bareen).
- W – Denmark’s Best Gamer, with Power as the title partner.
- Subathon – Denmark’s largest livestream, with Red Bull as the lead partner.
- Chat Records – Label and talent competition with Universal Music.
Program Sponsor
"Monday videos" are a core element of Rasmus’ content production, drawing between 200,000–300,000 viewers each week on his own YouTube channel. The videos typically run for about 50 minutes, with an average watch time of 31 minutes!
The weekly video themes range from recurring formats to unique one-offs. Many are developed with inspiration from tried-and-tested international concepts.
Examples:
- Hunters and Hiders
- Cheap vs. Expensive
- Guess a… [Rapper, Pregnant, Millionaire, Etc.]
- Blind Dating
- 24 Hours With... [Minds of 99, Christopher, Kesi, Etc.]
Campaigns
Rasmus has powerful channels across the biggest media platforms and regularly runs campaigns for brands and products. These are always adapted to both the target audience and his own authentic voice and style.
Examples:
- TikTok, Instagram, and Snapchat
- YouTube highlights / Live channel
- Twitch
- Brand media – owned, earned, or paid
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