YOUR ADVERTISEMENT WITH DAYZERO

GAMING AND ESPORTS ARE NOW THE LARGEST ENTERTAINMENT INDUSTRIES IN THE WORLD.
DON'T MISS THE OPPORTUNITY TO EXCITE THIS ATTRACTIVE TARGET GROUP FOR YOUR PRODUCT.

What is Ingame-Advertisement

One of the largest entertainment channels, challenged only by social media. Advertising expenditure in this medium is rare. A huge opportunity for EARLY ADOPTERS to gain a head start in contextually secure environments!

Collage of four video game scenes with visible in-game advertising: top left a soccer penalty kick in a stadium with digital sponsor boards; top right an off-road buggy racing game on a Coca-Cola–branded track; bottom left a futuristic sports game with cartoon-like characters on a field surrounded by glowing action circles and sponsor logos; bottom right an American football stadium where a player celebrates a touchdown with a handstand, with branded banners in the background.

What is the target group?

Casual Gamer

Mobile & social

Two gamers sitting on a couch, wearing headsets and holding controllers, playing together on a console game. Both are focused and immersed in the game, with a colorful fantasy game scene displayed in the background. No in-game advertising is visible.

Perfectly Happy

Enjoys playing without investing too much time. Typically with friends or on the way to work.

Console Gamer

Hardware oriented

Two gamers sitting on a couch, wearing headsets and holding controllers, playing together on a console game. Both are focused and immersed in the game, with a colorful fantasy game scene displayed in the background. No in-game advertising is visible.

Controller in their hands

Has purchased a video game console or PC for longer periods of playtime at home.

Hardcore Gamer

Online & passionate

Man wearing orange headphones sitting at a desk with dual monitors, playing a computer game on one screen while lines of code are displayed on the other. The setup suggests both gaming and development work. No in-game advertising is visible.

Invested and engaged

Spends a lot of time gaming or watching game streams. Always up to date on the latest gaming news.

Streamer / Influencer

Dedicated & ambitious

Team of young esports players wearing headsets, sitting in a row at computer monitors under neon lighting, fully focused on gameplay in a competitive gaming environment. No in-game advertising is visible.

"Like & Subscribe"

Streams his/her own gaming activities through dedicated setups and manages the audience that has been created.

UPPER FUNNEL FORMAT

Detailed in-view measurement in addition to the brand lift study. Considered “virtual out-of-home.ˮ
Ideal for brand awareness and loyalty.

CONTENT IS KING

In prepaid environments, disruptive and interruptive experiences are undesirable. The better the brand fits the gaming experience contextually, the more likely the brand message will stick in peoples‘ minds.

NO INTERRUPTIONS

In-game advertising formats do not offer a traditional click-out system and require that the user experience is not unnecessarily interrupted.

The Sources

BIDSTACK

Racing video game showing a red car driving on a muddy road during rain, with multiple Verizon Media banners displayed along the track as in-game advertising.

ADMIX

Video game street scene with colorful buildings and benches, featuring prominent in-game advertising posters on the walls, including a McDonald’s ad for iced coffee and a breakfast item.

ANZU

Racing video game scene with a buggy car driving across a bridge, featuring prominent in-game advertising banners including Turner and ELEAGUE logos, as well as branded billboards and signs along the track.

ADVERTY

Subway-themed video game scene with a train and collectible coins on the tracks, prominently displaying large Knorr brand banners as in-game advertising.

MICROSOFT

Grid of Microsoft casual game icons, including Microsoft Solitaire Collection, Microsoft Jigsaw, Microsoft Sudoku, Microsoft Mahjong, Microsoft Ultimate Word Games, and Microsoft Bingo.

Core Gaming Sources

PC and console inventory in sports and simulation games for AAA publishers, appearing alongside virtual sports stadiums and event venues.

Variety with 3D & VR

Beyond conventional placements in display, interactive, and video environments, offers in virtual reality (VR) games and apps are also available.

Crossplay

A wide range of mobile inventory for casual users, in addition to console and PC options for the core gaming audience.

Creative Recommendations

PERCEPTION

Soccer video game scene showing a penalty kick about to be taken, with a goalkeeper ready in front of the net. The background features a large Rakuten advertising banner as visible in-game advertising.

VISUAL LANGUAGE

Racing video game scene with a car painted in an American flag design approaching a large digital billboard at the end of the track, featuring multiple brand logos as in-game advertising.

MESSAGE

“Racing video game scene set in a city environment, with a white car driving towards an intersection. A large billboard featuring M&M’s candy characters is prominently displayed as in-game advertising.

AUDIENCE

Esports video game scene featuring decorative banners on a fantasy battlefield, prominently displaying the Mastercard logo as in-game advertising.

Place your logo prominently within your design to ensure that your brand is recognized by the gaming audience!

Less is more, think more about placement. Use clear brand imagery and colors. Avoid chaotic designs. Keep it simple and powerful!

Consider the size of the monitor on which the ads will be displayed. Is the hashtag more useful than the catchphrase on other advertising media? Get to the point with action

Gamers love to have fun! They play video games when they see the advertising material. Tailor your creative ideas to the gaming audience and create a “That's cool!ˮ moment. words such as “hungry.ˮ

Channels and Prices

Size Chart

Pixel
300 x 250
728 x 90
970 x 250
320 x 50
160 x 600
300 x 600

Ratio
6:5
364:35
97:25
32:5
4:15
1:2

FILE-FORMAT
.JPG or .PNG
DPI: 72
Max. File-Size: 2MB
No transparent IMGs
Mind sizes shown above

ADDITIONAL 
INFORMATION

- Standard display & video IAB formats
- Clean advertising formats that show the product and/or logo
- No interruptions that prompts physical actions (e.g., clicking)
- Limit text usage

Infographic with a blue background divided into four quadrants labeled Sport, Puzzle & Party, Adventures, and Simulations. In the center, a purple circle highlights advertising rates: ‘CPM starting at EUR 15, minimum amount EUR 5,000.

SPECIFICATIONS

TYPOGRAPHY

BIG FORMAT
PC and Console
‍
Font Size
300-400px or bigger

8 Words maximum
4 or less is ideal

Disclosure text size
minimum 100px or bigger

TYPOGRAPHY

SMALL FORMAT
Mobile
‍
Font Size
400px or bigger

4 Words maximum
2 or less is ideal

Disclosure text size
minimum 100px or bigger